Tymado Multimedia Solutions | Website Strategy: Steps to building a successful online presence
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Website Strategy: Steps to building a successful online presence

26 Jun Website Strategy: Steps to building a successful online presence

I like to think of building a website like baking a cake. If you don’t have the right ingredients (or worse, you forget one), then you won’t have a very tasty cake.

Website Strategy DiagramSome might think, “Well I can just buy cake from a box or pay my friend to bake one.” If your friend is a professional cake baker, go for it. Otherwise, you get what you pay for. Your business website should be a delicious, inspiring piece of work that you are proud to share with the world. For that, you need a good strategy.

Here is a visual map of how a successful online strategy centers technology, content, usability and accessibility around the business.

 

  1. Focus on the Business
    At the heart of it all is the business. 

    • Research and know your target audience(s)
    • Define your goals
    • Write measurable objectives to reach those goals
    • Come up with a couple of strategies to achieve each objective

    Whenever you do anything online, you should ask yourself, “Will this help achieve my goals?”

  2. Find the right Technology
    The right technology can help you reach your business goals, while the wrong technology can severely impede your business’ success. 

    • Choose a content management system that fits your needs.
    • Choose a reliable host.
    • Utilize the appropriate social media and third-party tools.
    • Develop what you can’t find or buy to meet your goals.
  3. Write good Content
    Good content is important to a successful website because it can bring your audience to your site (through effective search engine optimization, known as SEO) and keep your audience coming back. 

    • Write for the audience
    • Be concise
    • Make the text easy to scan with headings, lists and images
    • Know the appropriate keywords to use and use them
  4. Test, test, test – Usability is important
    A usable website is one where the user is able to clearly identify what they need and/or perform a desired task. 

    • Site navigation – This is the yellow brick road of your website.
      • Ensure consistent global navigation
      • Support different navigational methods
      • Provide clear labels
      • Link to content in multiple places, if appropriate
    • User orientation – The visual cues that allow a user to know where they are in the structure of your site.
      • Clearly identify sections and pages
      • Provide a logical content structure – The site should reflect how your users see your content, not necessarily match your organizational structure.
  5. Be Accessible
    Based on your target audience(s), how accessible should you make your site? Here are few things you need to think about: 

    • Physical disabilities – Users may not be able to see, hear or move to process some types of information easily.
    • Education levels – Users may have a different reading level than how the content is written.
    • Technical issues – Users may have a text-only screen, small screen, slow internet connection or unique browser.
    • Language barriers – Users may not be fluent in your language.
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