19 Jun Red Robin makes offensive vegetarian remark and worse apology
Red Robin launched a tv ad campaign to promote 24 types of burgers, including a garden burger, “Just in case your teenage daughter is going through a phase.”
The comment, meant to be a lighthearted way of promoting the burger, according to a Red Robin spokesperson, set off outrage among the vegetarian and vegan communities.
Even worse… Red Robin’s apology:
“If anyone was offended by the ad, we sincerely apologize,” spokesperson Kevin Caufield told Yahoo! Shine. “We value all our guests, including those who want vegan and vegetarian options.”
If you feel you must apologize for something, take ownership of the mistake. Red Robin is sorry IF they offended anyone? We already know they offended someone. Actually lots of someones.
How about, “We are sorry we offended our customers and vegetarians. We made a poor marketing decision and have removed the ad.”
Then, Red Robin should make an effort to reach out to as many people they offended as possible to let them know they really care about their customers.
Customer service isn’t about covering up your mistakes, it’s about correcting them.
Photo courtesy of Dale Chumbley