Author Archives: aford
What Comes After craigslist?
I like craigslist. I’ve used it several times for both buying and selling big ticket items without the costs associated with eBay or even my local classifieds. The success is due to two things: it’s free (mostly) and it has … Continue reading
4 Things That Kept Me From Blogging Until Now
I’ve always enjoyed writing. And I’ve wanted to start blogging for the better part of a decade. But, I just now started. There was always an excuse not to start. Here are the ones I used: Not enough time. Between … Continue reading
3 Reasons Why Planning is Overrated
I’m a planner. I had two retirement accounts that I regularly contributed to by the time I was 20. I sometimes plan meals months in advance with freezer cooking. I can map out vacation plans like no other. But when … Continue reading
Why You Need a Comment Policy and What it Should Look Like
People are going to say negative things about your brand. It’s going to happen and there’s nothing you can do about it. Or is there? Well, you could hit delete. But should you? Before you do anything, it’s a good … Continue reading
Website Strategy: Steps to building a successful online presence
I like to think of building a website like baking a cake. If you don’t have the right ingredients (or worse, you forget one), then you won’t have a very tasty cake. Some might think, “Well I can just buy … Continue reading
Develop a Comment Monitoring Policy… Or use this one
If you’re going to use social media, then embrace commenting. Don’t just tolerate comments. Don’t just accept comments. Interact. Comment back. If you are a company of one person, you may not need a policy for responding. Otherwise, before answering … Continue reading →