Tymado Multimedia Solutions | Masonry
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4 Things That Kept Me From Blogging Until Now
I've always enjoyed writing. And I've wanted to start blogging for the better part of a decade. But, I just now started. There was always an excuse not to start. Here are the ones I used:
  1. Not enough time. Between school, work, marriage and having a kid, I always felt like I didn't have the time. It's not that I have any more time now than I did before, but I finally carved out an hour out of my day to write. Sometimes it's early in the morning after the dog nudged me a awake and everyone else is still sleeping. Other times it's at lunch or right before I go to bed. I tried to plan writing time by penciling it in on my calendar, but I found that I was too tired after my regular job and not motivated.
3 Reasons Why Planning is Overrated
I'm a planner. I had two retirement accounts that I regularly contributed to by the time I was 20. I sometimes plan meals months in advance with freezer cooking. I can map out vacation plans like no other. But when it comes to business strategies, I restrain myself. It's not that planning is bad for business. It's just that it's been taken too far. I see communication specialists putting together pages of research that took months to compile to decide whether or not to utilize AdWords. Even more disturbing, I've seen IT documents run into the hundreds of pages for a single project.
Why You Need a Comment Policy and What it Should Look Like
People are going to say negative things about your brand. It's going to happen and there's nothing you can do about it. Or is there? Well, you could hit delete. But should you? Before you do anything, it's a good idea to have a clearly posted policy for commenting. If you delete comments first, then you run the risk of closing the communication channel that you are trying to create. Sure, if the comment is outright vulgar, illegal or pure spam, you can delete without much fear of repercussion. (Unless you are a government agency, but that's for another post.) But, if the comment is simply negative publicity, then a comment policy will help to determine whether or not it is allowed.
Website Strategy: Steps to building a successful online presence
I like to think of building a website like baking a cake. If you don’t have the right ingredients (or worse, you forget one), then you won’t have a very tasty cake. Website Strategy DiagramSome might think, “Well I can just buy cake from a box or pay my friend to bake one.” If your friend is a professional cake baker, go for it. Otherwise, you get what you pay for. Your business website should be a delicious, inspiring piece of work that you are proud to share with the world. For that, you need a good strategy. Here is a visual map of how a successful online strategy centers technology, content, usability and accessibility around the business.