Posted at 15:24h
in Website strategy
I like to think of building a website like baking a cake. If you don’t have the right ingredients (or worse, you forget one), then you won’t have a very tasty cake.
Some might think, “Well I can just buy cake from a box or pay my friend to bake one.” If your friend is a professional cake baker, go for it. Otherwise, you get what you pay for. Your business website should be a delicious, inspiring piece of work that you are proud to share with the world. For that, you need a good strategy.
Here is a visual map of how a successful online strategy centers technology, content, usability and accessibility around the business.