Category Archives: Social Media

If you’re going to use social media, then embrace commenting. Don’t just tolerate comments. Don’t just accept comments. Interact. Comment back. If you are a company of one person, you may not need a policy for responding. Otherwise, before answering … Continue reading →

People are going to say negative things about your brand. It’s going to happen and there’s nothing you can do about it. Or is there? Well, you could hit delete. But should you? Before you do anything, it’s a good … Continue reading →