Posted at 18:34h
in Social Media
People are going to say negative things about your brand. It's going to happen and there's nothing you can do about it. Or is there? Well, you could hit delete. But should you?
Before you do anything, it's a good idea to have a clearly posted policy for commenting. If you delete comments first, then you run the risk of closing the communication channel that you are trying to create. Sure, if the comment is outright vulgar, illegal or pure spam, you can delete without much fear of repercussion. (Unless you are a government agency, but that's for another post.) But, if the comment is simply negative publicity, then a comment policy will help to determine whether or not it is allowed.