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Website strategy


25 May How to Turn Complaints into Customers

What do you do when your business gets a complaint? Ignore it? Get defensive? Do the very least to smooth things over? Consumers have a lot more power to help or hurt a business than they have ever had before. Twenty years ago you might have been able to sweep the dirty little detractors under a rug. But now, one person can tell the whole world (or at least enough of it) about the guitar you broke, their crappy cable service or the refund you wouldn't give.
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Writing a press release

06 Oct Forget Everything You Know About Writing Press Releases

Several years ago I learned how to write a news release. I learned the formula while Facebook was finding its way off the Harvard campus. I learned the writing style before Twitter was a word. I learned from retired news journalists who never heard of social media. Apparently, so did every other marketer writing press releases. I cringe every time I read the news section of a website. The "leading" maker of some product "streamlines" some process in some "revolutionary" way. Hyperboles, what? Where's the story?
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01 Jul What Comes After craigslist?

I like craigslist. I've used it several times for both buying and selling big ticket items without the costs associated with eBay or even my local classifieds. The success is due to two things: it's free (mostly) and it has a large community of users. The big problem for me is the user-interface. I don't know of any other successful website that has done less in 15 years. Granted, it seems to work for this giant, but aren't we ready for the next craigslist?
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29 Jun 3 Reasons Why Planning is Overrated

I'm a planner. I had two retirement accounts that I regularly contributed to by the time I was 20. I sometimes plan meals months in advance with freezer cooking. I can map out vacation plans like no other. But when it comes to business strategies, I restrain myself. It's not that planning is bad for business. It's just that it's been taken too far. I see communication specialists putting together pages of research that took months to compile to decide whether or not to utilize AdWords. Even more disturbing, I've seen IT documents run into the hundreds of pages for a single project.
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26 Jun Website Strategy: Steps to building a successful online presence

I like to think of building a website like baking a cake. If you don’t have the right ingredients (or worse, you forget one), then you won’t have a very tasty cake. Website Strategy DiagramSome might think, “Well I can just buy cake from a box or pay my friend to bake one.” If your friend is a professional cake baker, go for it. Otherwise, you get what you pay for. Your business website should be a delicious, inspiring piece of work that you are proud to share with the world. For that, you need a good strategy. Here is a visual map of how a successful online strategy centers technology, content, usability and accessibility around the business.
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