Posted at 16:16h
in Website strategy
I'm a planner. I had two retirement accounts that I regularly contributed to by the time I was 20. I sometimes plan meals months in advance with freezer cooking. I can map out vacation plans like no other. But when it comes to business strategies, I restrain myself.
It's not that planning is bad for business. It's just that it's been taken too far. I see communication specialists putting together pages of research that took months to compile to decide whether or not to utilize AdWords. Even more disturbing, I've seen IT documents run into the hundreds of pages for a single project.